6.24.2010

Sustainability as Savior

Apparently, sustainable business isn't just a passing fad. In fact, 93 percent of CEOs from 766 businesses surveyed said they think sustainability will be key to their future success, and 81 percent have incorporated it into daily operations in some form, a la Newsweek.

While I think that sustainability as a concept still isn't well understood by many in business, they're starting to catch on that strategic efforts to lessen environmental impact and improve communities can be, well, strategic.

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