Michael Porter has become one of the greatest, most articulate advocates of business's increasing impetus to create shared value for the community as a means of competitive advantage. It's something that seems intuitive to us CSR/sustainability nerds, but has been thought anathema to good business by many for a long time. Porter also has some great publications on the subject, but I figured I'd link to the recent HBR interview, which sums up the articles nicely.
Rethinking Capitalism - Video - Harvard Business Review
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