A long time ago, when my parents were convinced that my interest in alternative fuels and energy and in corporate sustainability was some kind of fringe theory, I framed it in terms of national defense on a tactical level.
What could be better evidence of the need for alternative fuel vehicles and greater fuel efficiency than military vehicles in the desert? In addition to reducing the military's fuel sensitivity in dire situations, it would also mean carrying less resupply on the vehicles, which would have a virtuous cycle of benefit. Apparently the U.S. military is starting to agree.
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