Anyway, that's a really pitiful excuse for an intro to an article that's both well-written and highly specific on the need for businesses to not only acknowledge sustainability, but to incorporate it into their core missions. The Sustainability Imperative, from the hallowed HBR, posits not only a roadmap forward, but also a few key strategies (at least half of which are not advisable to take). But, in the end, this is what says it all:
In this new world, the sustainability strategy imperative will be systematized and integrated into the day-to-day practices of firms of all sizes in all industries. Like the IT and quality megatrends, sustainability will touch every function, every business line, every employee. On the way to this future, firms with a clear vision and the execution capabilities to navigate the megatrend will come out ahead. Those that don’t will be left by the wayside.
No comments:
Post a Comment