This post from the former head of the Durham Convention & Visitors Bureau got me to thinking.
The problem with the sustainability movement in general for so long has been that people dissociate sustainability from innovation as two separate things. The thing is, they're not separate. The first windmills? Innovative. Solar panels? Ditto. Bloom boxes? Holy WOW, innovative. PLA and PHA vegetable-based "plastics"? See what I'm getting at here? The separation of sustainability from innovation is a diminutive act, and steals from the credibility of the movement. Conservation is about using less, yes, but about using less through innovative thought and creative action.
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