as a lover of Counter Culture's delicious coffees and a general nerd, I thought this business model for a "sustainable supply chain" was interesting (last blurb, page 2 of 2).
one thing that keeps popping into my head, though, is redundancy. Basically, if this is a fully transparent idea of the actual model, Peregrine is voluntarily eating into their own margins by donating beyond what was deemed fair trade value for their coffee. I hope it gets them enough business to make up for it in volume.
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